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Master academic communication studies

The studies and their specificities

The purpose of master academic Communication Studies is to upgrade the theoretical and practical knowledge and skills which students acquired in the previous schooling and to prepare them for performance of tasks of management information, publicity and public relations in all domains of social life and work imposed by information society. In comparison with undergraduate studies, master studies present theoretical knowledge in a broader, global realm, whereas the techniques for information procession tasks are upgraded with the knowledge of new forms of digital, computer-mediated communication. In addition, theoretical-professional courses point to the changes which the use of information technology, upon convergence with classic mass media, will cause in the society, culture, economy, lifestyle, media production, participation etc. Students are trained for practical, organizational and analytic-research work in social institutions and organizations, contemporary companies, public relation agencies and scientific-research institutions, where they will implement the acquired knowledge in a professional manner, recognizing the purpose, principles and ethic postulates i the field of public communication management. Besides, the students shall gain the necessary foundation for continuing theoretical studies at the doctoral level.

Organization of studies

The study programme contains two obligatory theoretical-methodological courses. The courses of theoretical-practical and professional-applicative character are classified into two electoral blocs, of five and four courses, out which the students will be able to freely choose three and two courses, respectively. In this manner they will have an initiative in obtaining and shaping of knowledge devoted to the phenomenon of culture (Cultural Studies and Cultural Industries), Internet and new media technologies as well as freedom of expression on Internet, the EU cultural and media policies, communication with publics, management and rhetoric of media, and culture of diversity and media. The programme contains deepened theoretical-methodological bases and introduction into practical aspects of research of social phenomena, public, media and new information-communication technology, which is the main driving force for constituting the information society.


Teaching staff at this programme is mostly consisted of experienced university professors of the Faculty of Political Sciences: Miroljub Radojković, Snježana Milivojević, Jelena Đorđević, Marina Simić, Dobrivoje Stanojević, Nebojša Mrđa. There is also the professor of the Faculty of Dramatic Arts Nikola Maričić, while the Communication with Publics course involves a holder of PhD degree and a prominent expert from practice. The young teaching staff of the FPS also participates in carrying out this master programme: Ana Milojević, Aleksandra Krstić and Jelena Surčulija Milojević. All teachers have not only an adequate education, but also significant practical results in research or work in the fields of their respective expertise.

Head of the studies: Prof. Miroljub Radojković, miroljub.radojkovic@fpn.bg.ac.rs

Entrance examination

Ranking and admission of candidates is carried out on the basis of the results obtained at the written test (max. 60 points) and the average grade during the previous four-year studies (max. 40 ECTS). Candidates shall prepare for the written test on the grounds of the following literature: Miroljub Radojković, Toma Đorđević (2005) Osnove komunikologije. Beograd: Čigoja štampa; Miroljub Radojković, Branimir Stojković (2009) Informaciono komunikacioni sistemi. Beograd:Clio.

This study programme was accredited in 2015.



1st semester

Course Semester Status Workload

(lectures + seminars)

Media and Society 1 compulsory 2+1 6
Preparation for final paper writing 1 compulsory 6

Elective bloc 1 (3 of 5 courses to be chosen)

Course Semester Status Workload

(lectures + seminars)

Communication with Publics 1 elective 1+2 6
Cultural Industries 1 elective 3+0 6
Cultural Studies 1 elective 3+0 6
Freedom of Expression on Internet 1 elective 1+2 6
Internet and New Media Technologies 1 elective 2+1

2nd semester

Course Semester Status Workload

(lectures + seminars)

Comparative Media Systems 2 compulsory 3+0 6
Final paper writing 2 compulsory 10
Final paper defense 2 compulsory 2

Elective bloc 2 (2 of 4 courses to be chosen)

Course Semester Status Workload

(lectures + seminars)

Rhetoric in Electronic Media 2 elective 3+0 6
The EU Cultural and Media Policy 2 elective 2+1 6
Media Analysis 2 elective 2+1 6
Media Management 2 elective 2+1 6