Strategic Communication

Basic Data
Acronym
22MSKO
Status
elective
Semester
2
Number of classes
2L + 1E
ESPB
6.0
Study programme
Type of study
master academic studies
Condition / Oblik uslovljenosti
No data
Lecturers and collaborators
Goals and outcomes
Sadrzaj Predmeta

No data

Literature
  1. Holtzhausen, D., & Zerfass, A. (2015). The Routledge Handbook of Strategic Communication. New York: Routledge. Legčević J.

  2. Legčević J. & Taučer K. (2014). Krizni menadžment u funkciji nove teorije menadžmenta. Osijek: Ekonomski vjesnik.

    (Original)
  3. Milojević, A. (2015). Dvosmerni-simetrični odnosi sa javnošću i digitalne komunikacione tehnologije: između teorije i prakse. CM: Časopis za komunikaciju i medije, 35, 81-101.

    (Original)
  4. Plenković, M. (2015). Krizno komuniciranje. Media, culture and public relations, 6, 113-118.

    (Original)
  5. Tafra-Vlahović, M. (2007). Utjecaj novih tehnologija na funkciju odnosa s javnošću. MediAnali: Međunarodni znanstveni časopis za pitanja medija, novinarstva, masovnog komuniciranja i odnosa s javnošću, 169-178.

    (Original)
  6. Tomić Z. & Milas Z. (2006). Strategija kao odgovor na krizu. Politička misao, 1, 137-149.

    (Original)
  7. Wilcox, L. D. et al. (2006). Odnosi s javnošću: Strategije i taktike. Beograd: Centar za izdavačku delatnost Ekonomskog fakulteta u Beogradu.

    (Original)
  8. Jevtović, Z. B., & Cebalović, M. D. (2018). POLITIČKO KOMUNICIRANJE I NOVE STRATEGIJE PR-A NA DRUŠTVENIM MRE-ŽAMA U SRBIJI. Politička revija (XXX)XVII, 5-23

    (Original)
  9. Džihana, A., Šahinpašić, A. (2020). Medijska i informacijska pismenost i javno zagovaranje kojim se nastoji utjecati na javne politike. DHS 1 (10). str. 317-330.

    (Original)
  10. N. Radeljić, Ž. Jovanović. (2013). Priručnik za javno zastupanje. Fond za aktivno građanstvo: Podgorica.

    (Original)
  11. Van Dyke, M., and Dejan Verčič. "Public relations, public diplomacy, and strategic communication: An international model of conceptual convergence." The global public relations handbook: Theory, research, and practice (2009): 822-843.

  12. Van Ruler, B. (2018). Communication theory: An underrated pillar on which strategic communication rests. International Journal of Strategic Communication, 12(4), 367-381.

  13. Bentele, G., & Nothhaft, H. (2010). Strategic communication and the public sphere from a European perspective. International journal of strategic communication, 4(2), 93-116.

  14. Werder, K. P., Nothhaft, H., Verčič, D., & Zerfass, A. (2018). Strategic communication as an emerging interdisciplinary paradigm. International Journal of Strategic Communication, 12(4), 333-351.

  15. Hallahan, K., Holtzhausen, D., Van Ruler, B., Verčič, D., & Sriramesh, K. (2007). Defining strategic communication. International journal of strategic communication, 1(1), 3-35.

  16. Fredriksson, M., & Pallas, J. (2016). Diverging principles for strategic communication in government agencies. International Journal of Strategic Communication, 10(3), 153-164.

  17. Fredriksson, M., & Pallas, J. (2016). Characteristics of public sectors and their consequences for strategic communication. International Journal of Strategic Communication, 10(3), 149-152.

  18. Wiggill, M. N. (2011). Strategic communication management in the nonprofit sector: a simplified model.‐ Journal of Public Affairs, 11(4), 226-235.

  19. Strauss, N., Kruikemeier, S., van der Meulen, H., & van Noort, G. (2015). Digital diplomacy in GCC countries: Strategic communication of Western embassies on Twitter. Government Information Quarterly, 32(4), 369-379.

  20. Capriotti, P. (2013). Managing strategic communication in museums. The case of Catalan museums. Communication & society, 26(3), 98-116.

  21. Pedersen, P. M. (2013). Reflections on communication and sport: On strategic communication and management. Communication & Sport, 1(1-2), 55-67.

  22. Coombs, W. T. (2015). The value of communication during a crisis: Insights from strategic communication research. Business horizons, 58(2), 141-148.

  23. Coombs, W. T. & Holladay, S. J. (2014). How Publics React to Crisis Communication Efforts. Journal of Communication Management, 18(1): 40–57.