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1. Berger, Arthur Asa (2020). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches (5th ed.), Sage..

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2. Bešić, Miloš (2019). Metodologija društvenih nauka, Akademska knjiga.

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3. Burton, D. (2000) Research Training for Social Scientists: A Handbook for Postgraduate Researchers, Sage.

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4. Flick, U. (ed.) 2013. The Sage Handbook of Qualitative Data Analysis, Sage.

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5. Krippendorf, K.H. (2003). Content Analysis: An Introduction to Its Methodology (2nd edition), Sage.

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6. Neuendorf, K.A. (2012). The Content Analysis Guidebook, 2nd ed., Sage.

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7. Patriarche, G., Bilandzic, H. Jensen, J.L & Jurišić Jelena (eds.) (2014). Audience Research Methodologies, Routledge.

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8. Popadić, D, Pavlović Z. & Žeželj, I. (2018). Alatke istraživača, Clio.

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9. Sloan, L. & Quan-Haase A. (2017). The Sage Handbook of Social Media Research Methods.

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10. (dodatna literatura) Ball, M. S. & Smith, G.W.H. (1992)Analysing Visual Data, Sage.

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11. (dodatna literatura) Rose, G. (2016). Visual methodologies: An Introdaction to Researching with Visual Materials, Sage.

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12. (dodatna literatura) Van Leeuwen, T. & Jewitt, C. (2001). Handbook of Visual Analysis

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